Celebrate Reid’s Birthday with Big Flavor
It’s Reid’s birthday — and we’re celebrating the only way we know how: with bold flavor and great food. Take 20% off Wilders 100% Wagyu briskets, tri tips, and picanhas through Sunday, November 2nd!
Whether you’re firing up the smoker, the grill, or the oven, these cuts are Reid-approved favorites for a reason. Check out a few of his go-to ways to cook them below and bring the WILD flavor home!
🥩 Wagyu Brisket — Slow-Smoked Perfection
Low and slow is the name of the game. This cut delivers unmatched tenderness and deep, beefy flavor when smoked to perfection.
How to make it:
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Season generously with salt, pepper, and garlic powder.
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Smoke at 225°F for 10–12 hours, or until it reaches an internal temperature of 203°F.
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Let rest for at least an hour before slicing.
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Serve with your favorite BBQ sauce or enjoy it as-is to taste the true Wagyu richness.
Pro Tip: The higher marbling in 100% Fullblood Wagyu keeps the meat juicy and flavorful throughout the entire cook.
🔥 Tri Tip — Quick, Flavorful, and Crowd-Ready
Tender, juicy, and full of flavor — tri tip is the perfect choice for a fast grill session that still delivers big results.
How to make it:
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Marinate in olive oil, garlic, and a blend of your favorite steak seasonings for 2–4 hours.
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Grill over medium-high heat for 5–6 minutes per side, then move to indirect heat until the internal temp reaches 130°F for medium rare.
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Rest for 10 minutes before slicing thinly against the grain.
Serving idea: Serve with roasted vegetables or pile slices onto toasted rolls for an incredible sandwich.
💥 Picanha — The King of the Grill
Known for its signature fat cap and unbeatable flavor, this cut is a must-try for anyone who loves grilling.
How to make it:
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Score the fat cap lightly and season generously with coarse salt.
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Grill fat-side down first until crispy, then flip and cook to your preferred doneness (about 130°F for medium rare).
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Rest 10 minutes before slicing into thin strips.
Pro Tip: Slice and serve with chimichurri sauce for a bright, savory finish that balances the richness perfectly.