Learning About the WILD Way at Wilders

Jul 19, 2023

Here at Wilders, we carry a strong meaning behind our name. Doing things the WILD way isn't just a part of our brand, it's a part of our mission and our people too. 

At the end of last month, one of our co-founders, Reid Smith, invited the summer interns and new employees within the RiverWild companies out to our farm in Turkey, North Carolina. While at the farm, the interns and new employees got a first hand look at how Wilders functions and operates as a local and sustainable meat producer. More than this, though, Smith shared key insights to the values Wilders holds fast and true. 

W: Will To Win

We are self-starters with unwavering drive to compete to achieve success.

When speaking about the W in Wild, Smith shared how imperative it is to have drive in a business such as Wilders. As a small business, we are in constant competition with large chain stores and other meat suppliers. But even so, we know at Wilders we have a competitive edge being a 100% Fullblood Wagyu producer. We have big dreams and we are here to make them reality. 

I: Intentional Adaptability

We consciously embrace change through mutual flexibility, strategic innovation, and purpose-driven versatility to advance our people, products, and services.

Everyone knows that one of the only constants in life is change. So many things in life happen out of our control but what we can control is our response to a situation. At Wilders we see change as an opportunity, not a hinderance. We are here to grow and learn as we go.


L: Live Compassionately

We have a humble and responsible approach to how we serve each other and serve our community.

As a RiverWild company, Wilders exists first and foremost to impact and develop people. In doing so, we want to exemplify compassion and humility. We are a family at Wilders and are here for one another, but we are also here for our community.


D: Disciplined Execution

We expect operational excellence through safety, accountability, and an efficient, fast-paced environment. 

As mentioned earlier, we have big dreams here at Wilders. But to achieve these dreams, it takes hard work and discipline in the day to day as well. We work hard to produce top quality products and treat our animals with the best care possible. There is a rhyme and reason behind everything we do and we strive to do it to our best. 

So that's the meaning behind our name! Each day we strive to be WILD, not only to deliver top quality products to our customers, but to be the best we can be to and for those around us. 

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